Let’s Work Together

I work with small businesses, entrepreneurs, and the nonprofits that support them on social media strategy, imaginative PR, and brand positioning. We start by figuring out what you're actually trying to say, because you can't communicate your value if you don't have clarity first. From there, we build the strategy and plan to make it happen. Some clients want the roadmap and training to run with it themselves. Others want me managing their accounts, running their campaigns, or handling their PR.

Either way, I'm all in and ready to help you tell your story with clarity.

A woman with curly brown hair sitting at an outdoor table, writing in a notebook, with a bakery sign in the background that reads 'Hustle & Dough Neighborhood Bakery' and a red chair.

A young woman with curly red hair smiling while sitting at a table with a silver MacBook in front of her, in a modern indoor setting with white brick walls and decorative artwork.

SERVICE ONE

Social Media Strategy

Show up consistently and with purpose. I figure out who you're talking to and what you need to say, then build you a social media strategy and content plan. From there, I can either manage your accounts or hand you the roadmap with different support options to keep you moving forward.

Client Case Studies

A family favorite and longtime Memphis business, Lynn Doyle Flowers and Events needed management and an intentional social media presence. Through wedding photographer collaborations, content shoots, and a strategy that showcases both their work as wedding florists and the everyday moments, their Instagram reach increased by 160% with 25,000 views in 30 days. By keeping their family at the forefront while promoting their products, we built a social presence that feels personal and drives real business
Cari's Closet needed consistent social media support to build brand awareness and drive engagement for their mobile alterations business. Through ongoing social media strategy and management, we developed campaigns around new services and seasonal offerings, created content that balanced promotion with brand storytelling, and built engagement strategies that fostered community connection. The result? A loyal social community, increased engagement, and a digital presence that became an extension of their creative brand. As the owner shared: "Using you has expanded my capacity because I'm able to focus on things outside of my social media presence. You've also brought me new clients and business connections through your own!"
Gaslight Wine and Spirits needed social media that celebrated their curated selection and local expertise while building local visibility. Through ongoing social media strategy and management, I built content around product highlights, tastings and recommendations that showcase their expertise in a neighborly way. The transformation has been significant: over 22,000 Instagram views in 90 days, and account increased by 95%, and Facebook views up 50%. More importantly, their social media presence now drives community connection.

SERVICE TWO

Imagnitative Public Relations

Get Community recognition for the right reasons. I don't just pitch journalists, I form partnerships, create collaborations, and develop big ideas that put you where your audience actually is. This is PR that builds relationships, not just press clicks.

Client Case Studies

Stacey started as a social media management client, but through in-depth conversations about her brand, we realized her real differentiator wasn't just the service itself, but how she approached the work. To communicate that more clearly, we refined her messaging, leaned into storytelling, and expanded beyond social media into PR and community-based events. The result: a feature in StyleBlueprint with over 1,5000 impressions, and a story in The Daily Memphian with over 2,600 impressions. Both articles highlighted her deeper "why" and reached a more intentional audience. We also organized a roundtable event with around 20 attendees, positioning her as part of the Memphis community. As Stacey put it: "My sphere of influence had maxed out to only a certain amount of business. We were well-liked, but not consistently needed. The Daily Memphian article captured our true 'why' and how we put it into practice. It opened a new and broader market. The phone started ringing after a painful dry month."
When Feast and Graze was opening a new location, the owner needed someone to capture the moment and handle social media coverage so she could focus on her guests and the celebration. I arrived early to shoot behind-the-scenes content, then covered the grand opening event with an intentional shot list that showcased the people, food, space, and the joy of the day. By taking this content task completely off her plate, she was able to be present for her business milestone while ensuring her social media told the full story of the day. Sometimes the best partnership isn't about long-term goals, but about showing up when it matters most.
Groovy Gratitude, a new Memphis restaurant, needed PR support to build buzz and community awareness at their launch. Through a strategic media relations campaign, we secured 10 media placements including features on Bluff City Life (Action News 5), The Daily Memphian's Food Files (twice), The I Love Memphis Blog, and social amplification from Edible Memphis, Memphis Tourism, and more. Beyond media hits, we developed a collaboration strategy to connect Groovy Gratitude with local businesses, influencers, and organizations that aligned with their healthy living and wellness mission. By building partnerships that fostered community engagement they are now positioned as part of Memphis's wellness ecosystem. The result was citywide visibility and a foundation for long-term community connection.

SERVICE THREE

Brand Strategy and Positioning

i help you understand who you are as a business, who you're for, and how to talk about it with clarity. I help you define what makes you different and build the messaging that shows up consistently across everything you do, so you stop sounding like everyone else.

Client Case Studies

The owner came to me as a community organizer and consultant doing mission-driven work, but needed clarity on how to position herself and attract the clients she wanted. Through brand strategy and positioning work, we clarified her core values, refined her service offerings to shift from execution-focused work to strategic consulting, and built a comprehensive brand guide that gave her the language and confidence to pitch herself differently. The result was a clear roadmap for evolution.
A new boutique needed to understand how to show up on social media in a way that told their story and connected with their audience. As a new business, they had the passion and the products, but lacked clarity on how to translate that into a consistent social presence. Through a customized social media training, I equipped them with the resources, tools, resources, and strategic framework to handle their own content creation and scheduling. We covered project management tools content creation platforms, and the fundamentals of building a social strategy that reflects their brand positioning.
seven twentyseven skincare needed help with social media in order to strengthen their online presence and showcase the owner’s expertise as an esthetician. We developed a new strategy focused on positioning her as a knowledgeable expert while telling the brand's unique story. To bring this strategy to life, I collaborated with Erica Haskett Studio to create professional, branded content aligned with the new direction. Through a curated shot list and photoshoot, we delivered over 400 high-quality photos and videos for use across social media channels. and beyond. With cohesive and aligned content supporting the new strategy, their social media presence became more consistent, and the imagery effectively communicated their story and expertise.